Moujan Mahdian is a practitioner, lecturer and researcher with expertise in urban transitions, the circular economy, digital innovation and product design. She co-founded Imperfect, a startup dedicated to circular and practical solutions for the built environment. She has collaborated with institutions such as the European Institute of Innovation and Technology (EIT), New European Bauhaus (NEB), the Driving Urban Transitions (DUT) Partnership, and Horizon Europe projects to develop data-driven, community-centered solutions for circular cities. In 2024, she was recognized by the European Innovation Council (EIC) as an aspiring Woman Leader (WLP) driving innovation.